NY Times Strategy for survival

Will the NY Times be the last newspaper standing? I have a subscription...

“As other newspapers cut back on international and national coverage, or cease operations, we believe there will be opportunities for The Times to fill that void,” she said, for both readers and advertisers.

But before it can execute what the industry regards as a “last-man-standing” strategy, the company has to get there first.

Unlike much of the industry, the Times Company, which publishes The New York Times, The Boston Globe and The International Herald Tribune, does not carry the kind of crushing debt burden that has led other publishers to default or file for bankruptcy, and it has fared better than most of its peers at holding on to revenue from ads and circulation."

More on the strategy for Times at NYTimes.com.